The Digital Planning Offer Management Team is responsible for defining the experience of financial planning for our retail clients, while driving overall growth and better client outcomes. Our purpose is to expand access to quality investment advice through scalable solutions, reaching a much wider range of investors than ever before.
As a primary area of contribution, the individual in this role will manage specific areas of social media and digital efforts, undertaking sole leadership responsibility over various projects, including creating original content for social platforms as well as engaging with followers, staff and the public on poignant, topical news. The Digital Media Manager will be the social media liason for major campaigns and communication efforts.
As a primary area of contribution, the individual in this role will manage specific areas of social media and digital efforts, undertaking sole leadership responsibility over various projects, including creating original content for social platforms as well as engaging with followers, staff and the public on poignant, topical news. The Digital Media Manager will be the social media liason for major campaigns and communication efforts.
Reporting to the VP, Digital Marketing, The Director, Channel Optimization manages and leads a highly-experienced team that encompasses UX/CX, web analytics, SEO, SEM, and programmatic advertising roles. The team is responsible for the design, functionality, and lead generation capabilities of the website, inbound digital marketing channels for the organization’s largest business unit, and for providing thought leadership and consultation to other digital marketing professionals across the enterprise.
