Atlanta, GA ·
Job Description
Responsibilities: What you get to do in this role
This role is an integral part of the new Marketing strategy. As a Marketing leader, you will drive strategic, company-wide, highly visible partnerships with Global Events and Field Marketing teams, driving pipeline/revenue relevant engagements for all efforts. Primary focus on this role is to align with revenue priorities of the company.
The role is expected drive the portfolio of the Marketing engagements end to end – including strategic conversations with senior execs, resolution of complex issues on the engagements, driving strategic events, enabling Marketing partners and proactively removing roadblocks, paving the way for new avenues of pipeline influence, and handling competing priorities in a highly fast-paced and fast-growing environment.
We are looking for a highly experienced, strategic thinker, visionary and influential global leader to drive strategic marketing engagements and work with senior executives from business and technology. You will be driving strategy, roadmaps, planning, and flawless delivery of pipeline influence.
Roles and Responsibilities:
Strategic Planning: Develop and execute comprehensive strategies for marketing events and enablement programs that align with the company's marketing objectives and support the growth of our teams.
Event Management: Lead the planning, execution, and management of a diverse portfolio of marketing events, including but not limited to conferences, webinars, workshops, trade shows, and virtual events.
Enablement Program Development: Design and implement enablement programs and resources to support the continuous growth and development of our marketing teams, including training sessions, workshops, playbooks, and tools.
Executive Presentations: Collaborate with internal stakeholders to develop compelling event presentations, collateral, and resources that effectively communicate key messages and drive engagement.
Promotion and Outreach: Develop and execute targeted promotional strategies to drive attendance, engagement, and lead generation for events through various channels, including email marketing, social media, advertising, and partner networks.
Audience Engagement: Implement strategies to enhance the attendee experience, foster meaningful interactions, and drive conversion and retention through personalized engagement tactics and follow-up initiatives.
Cross-Functional Collaboration: Work closely with cross-functional teams, including sales, product, and customer success, to ensure alignment and integration of event initiatives with broader business objectives and customer needs.
Continuous Improvement: Stay abreast of industry trends, best practices, and emerging technologies in event management and marketing enablement to continuously innovate and enhance strategies and execution.
Be “all-in” on Customer Zero: Engage as a fully vested member of ServiceNow’s platform and product leadership team. When working cross-functionally, represent ServiceNow’s best interests while building strong relationships across multiple stakeholder groups, serving as an ambassador of our product within the company, and driving customer success through our Now on Now program.
Product understanding: Strategize and plan roadmap based on understanding of our product launches, new features, market penetration, and customer adoption.
Enablement: Develop and implement enablement programs and tools for Sales, SC, ACE, Partners Marketing, to support the GTM team in achieving revenue targets.
Business Performance Management: Define and track key performance indicators (KPIs) to measure the effectiveness of go-to-market strategies and make data-driven adjustments as necessary.
Qualifications
To be successful in this role, we need someone who has:
Bachelor’s in business or a related field or equivalent experience; Masters’ or MBA is preferred
ServiceNow product/platform knowledge is highly desired.
Experience in SaaS product industry and proficiency in GTM tools is preferred.
Global leader with proven experience (15+ years) within a go-to-market or related function.
Demonstrated success in developing and executing marketing strategies that have driven pipeline and revenue growth.
Strong analytical and strategic thinking skills with the ability to translate market insights into actionable plans.
Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
A track record of effective large scale event budget management.
Demonstrate ability to think strategically and identify opportunities to continuously innovate
Experience in leading dynamic teams in high growth environment
Excellent communication & stakeholder management ability, Excellent negotiation and persuasion skills, and experience interacting with both business and technology individuals at all levels including the C suite
Highly self-motivated, results driven, team oriented, and ability to work cross-functionally
Self-starter and quick learner with an ability to operate independently
TO APPLY - Please forward resume to Roxxanne MIller at rmiller@pailingroup.com
pailingroup.com
